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International second and third tier cities in China luxury hotel beach
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5 years, the international luxury hotel chains Langham (Langham) plans to open six new stores in mainland China. Unlike in the past, these hotels are no longer confined to Beijing, Shanghai, Guangzhou, also open to Dalian, Ningbo, less "cosmopolitan" place. "Into China's secondary cities, is the logical next step in our program." Langham Hotels International marketing and vice president of marketing Fan Dao (Bob van den Oord) told reporters, Langham has taken a " wheel-type "radiation strategy, that is, first established in several cities flagship store, and then open the same hotel as the spokes to the surrounding cities. Fan Dao Langham every reason to expect that the new development in China will bring results that meet or exceed expectations, because other places in Shanghai before the opening of the hotel the cost-effectiveness is satisfactory. And he believes that the number of people close to the overseas Chinese city of many "second-tier cities," who, whether from industry, finance or infrastructure construction, are fully capable of growth for the regional urban centers. "We expect our business will be made in these key growth areas, such as Dalian, Ningbo, are in line with Langham, Langham and other luxury hotel brand positioning of the key cities." Not just Langham, Shangri-La (Shangri-La) is also actively expanding its mainland China the second and third tier cities market. Following the Baotou, Changchun, Changzhou and other places, Diqing, Manchuria, Tangshan, Qinhuangdao and other cities will also have their own Shangri-La Hotel. The next three years, there will be nearly 10 Shangri-La opened mainly in the second and third tier cities. According to statistics, China currently has nearly 225,000 rooms (or 1,000 hotel) is under construction, and among most of these hotels will target the high-end market segments. Out of the higher levels of several international cities, to open luxury hotel in the second and third tier cities also began to tend to face more localized markets. Director of Marketing Shangri-La Hotels and Resorts, said Zhu Fuming this, the original international hotel brand in China source structure to the main domestic and international business travelers. After the economic crisis drastically reduced domestic business travel passenger, second and third tier cities, a major characteristic is that a higher degree of localization, less affected by the financial crisis. Meanwhile, Zhu Fuming expressed as China's export enterprises influenced by the economic crisis, forcing it fought in the domestic market, less affected by the crisis in the second and third tier cities road show. Thus, second and third tier cities, hotel meeting market demand for business travel market and will be expanded. According to McKinsey (McKinsey) forecasts that by 2015, the number of wealthy families in China will grow 1.6 million in 2008 to 440 million. In this process, there will be 75% of the increment in "a few outside the city." Although not all wealthy families are affordable luxury hotel, but at least show a trend: the market is indeed huge potential in the "north-Canton" outside. To the world's leading hotel group (The Leading Hotels of The World) of the members of the hotel, for example, currently in Paris, London and New York, respectively, 10, 11 and 12 luxury hotels in the market to compete. In Beijing and Shanghai, figures 3 and 5; in Diqing, Qinhuangdao this not so famous international cities, the high-end market is almost completely untapped.